TulaMama
Project Overview
TulaMama is a trusted resource and brand dedicated to supporting new and expecting parents. It offers a thoughtfully curated product line, including safe, food grade silicone teethers and pacifier clips, complemented by a wealth of free educational content like printable learning materials and baby shower planning guides. Beyond products, TulaMama provides practical parenting tools most notably a helpful diaper calculator and reliable affiliate recommendations, guiding families with trusted advice through every stage of early parenthood.
As a comprehensive digital platform, TulaMama seamlessly blends commerce, content, and community. Its e-commerce backbone is powered by WooCommerce and Amazon FBA, which automates inventory syncing and order fulfillment for physical products. The platform extends its utility with interactive tools and digital product bundles, a custom system for managing promotional Amazon coupons, and a dedicated social gallery for customer photos. This integrated ecosystem, supported by an internal ad management tool for curated content, creates a cohesive and supportive online destination for the parenting community.
The Challenge
- Managing multiple product types, delivery, and shipping methods
- Running synchronized WooCommerce and Amazon stores from a single fulfillment point
- Overcoming Amazon’s limitations on product content and promotional blogging
- Monetizing content while building an engaged community
- Scaling community interaction effectively
My Solution
- Developed a hybrid fulfillment strategy, maintaining the Amazon store while launching a complementary WooCommerce shop for top-selling products to capture more customers.
- Implemented a value first content strategy, using the popular Diaper Calculator as a model to solve a real problem first, then present purchasing options.
- Created a centralized dashboard to manage ads, Amazon coupons, and marketing pages for cohesive brand messaging.
Project Screenshots
Homepage displaying recent blog posts and major content categories.
Main Shop Page where products are organized into distinct classes.
Physical Products Catalog for items available for purchase directly on the site or via Amazon.
Individual Physical Product Page with detailed information and purchasing options.
Digital Products Section showcasing downloadable items, managed within the WooCommerce system.
Individual Digital Product Page for downloadable goods.
Diaper Calculator Plugin Frontend, a tool that can be embedded into any page or post.
Sample Diaper Calculator Result featuring a CDC-based growth chart and a cost comparison matrix for popular diaper brands.
Custom Plugin Admin Backend integrating the Amazon FBA API for real-time inventory syncing and order fulfillment.
Homepage displaying recent blog posts and major content categories.
Main Shop Page where products are organized into distinct classes.
Physical Products Catalog for items available for purchase directly on the site or via Amazon.
Individual Physical Product Page with detailed information and purchasing options.
Digital Products Section showcasing downloadable items, managed within the WooCommerce system.
Individual Digital Product Page for downloadable goods.
Sample Diaper Calculator Result featuring a CDC-based growth chart and a cost comparison matrix for popular diaper brands.
Custom Plugin Admin Backend integrating the Amazon FBA API for real-time inventory syncing and order fulfillment.
Homepage displaying recent blog posts and major content categories.
Main Shop Page where products are organized into distinct classes.
Physical Products Catalog for items available for purchase directly on the site or via Amazon.
Individual Physical Product Page with detailed information and purchasing options.
Digital Products Section showcasing downloadable items, managed within the WooCommerce system.
Individual Digital Product Page for downloadable goods.
Diaper Calculator Plugin Frontend, a tool that can be embedded into any page or post.
Sample Diaper Calculator Result featuring a CDC-based growth chart and a cost comparison matrix for popular diaper brands.
Key Features & Development Highlights
Amazon FBA API Integration
Product stock levels sync with Amazon warehouses, and website orders are fulfilled by Amazon.
Diaper Calculator
This tool estimates the volume of diapers a baby needs through various stages. Results include integrated affiliate links and display a matrix of diaper brands and costs, allowing parents to purchase directly.
Bundled Digital Products
Aside from physical baby products, printable baby shower products available in bundles designed for multiple themed parties.
Amazon Coupons & Marketing Pages
A custom-built plugin for generating and managing Amazon coupons, used for funneled marketing pages.
Social Gallery
A space where customers can share cute photos of their babies using TulaMama products.
TulaMama Ads
Website functionality that allows the creation and management of company ads displayed in blog posts.
